Corporations around the world have different plans and strategies, which eventually culminate in an one-point agenda – “Profitability”. Focused on profitability they strategise and adopt different ways to see increase in sales, increased customers and overall growth in business. One of the key areas that they turn to is “Marketing”. While Marketing has many steps and processes, the common approach and an easy option is to participate in Exhibitions, Trade-shows, Open-air Shows etc. This is one of the traditional ways of marketing, yet very powerful, as it gives them the direct connect to the potential customers and encourages visitors to have a look at their products.
To conduct an Exhibition, Trade-show or an Open-air Display in a community, the background work involved is more and involves cost elements. More importantly, the stall or the display area should be designed in an attractive manner with good visual appeal, to draw crowds to the display, wherein the platform for transforming the visitor to a customer exists. Corporations find this task as laborious and mid-size organisations visualise these as a costly exercise, as they need to hire the right human resources for designing, erecting, maintaining and transporting the display stalls or kiosks.
The good news is that the latest trends in indoors and outdoors advertising – “Popup Displays” offer a perfect answer to the above concerns. Popup Displays or Popup Booths, as they are generally referred, are the latest kids in the block of Stall, Exhibition and Trade show-based advertising. Popup Displays typically consist of a temporary wall-like structure, which acts as the background for displays and are available in different sizes. They are termed as ‘popup displays’ as they can be literally ‘popped-up’ instantly in an open-air space. These wall-like structures are easy-to-assemble set of different blocks or a single block of display, made out of wrinkle-resistant polyester fabrics. The polyester fabrics are generally printed in different shades or colours, to present an aesthetic look.
Most Businesses opt for custom-based designs by having their own branding, logo, product details etc. on the fabric itself. Some prefer to go with the option of simple display of their Brand or Logo only. Some even print the content of their print media advertisement on the fabric. This printed fabric is displayed on a temporary yet sturdy structure, which is built using aluminium tubing which is zipped-inside the fabric, so that the tubing is hidden. The fabric on the structure gives an appearance of a wall or a shop-like structure and is the ideal base for outdoor advertising serving as a Backdrop. The highlight of popup displays are they are lightweight, retractable and fold-able, giving them the feature of easy-to-carry across places. They come with suitable carry-cases and because of this feature, it is preferred by many, as it gives them the flexibility to display at different places which is significantly cost-effective.
Another advantage is that such displays also give them the leverage of changing the “face” of the backdrop, by replacing them with new contents and yet get it displayed on the same structure. So, the question of going-in for a new stall does not arise, leading to high cost-savings. Pop-up displays come in different dimensions. While the large ones are preferred for stall-based activities, the smaller dimensions are preferred for activities of quick requirement, viz., an Award-presenting ceremony, a temporary kiosk near a theater or a playground, a mini-display at a shopping mall etc. The latest developments in Popup displays enhance the visual impact of advertising, by moving away for traditional rectangular designs and have a range of Popup display shapes, including Wave-like shapes, Curved display shapes, multi-colour stack type shapes etc., which present a uniqueness, in the midst of peer displays. With advancements in graphic print technology, the popup displays are made as attractive as they can be and as imaginable as it can be.
The popup display manufacturers themselves offer additional services of designing the medium, with rich colors and thereby address the concern of the organization of viewing this as a laborious task. With durable and easy-to-assemble structures, they act as a suitable alternative for long-term advertisement medium to a billboard or hoarding, scoring over it by the feature of trans-portability. It represents itself as a mobile mode of immediately erect-able advertisement booth.
What’s more, nowadays the Popup displays can be purchased online from our Website. One can just check the website and place an online order, resulting in the popup display being shipped to them in 5 to 7 working days. So, with all the major concerns of outdoor advertising being addressed through Popup displays, they have emerged as the forerunner in indoor and outdoor advertising and are much-sought after. It is indeed emerging as one of the must-have for any corporation or organisation, to acquire new customers and to enhance their branding.